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Understanding Relationship Selling

How to build customer's rapport, respect & trust
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Understanding Relationship Selling combines self-study with realistic workplace activities to develop skills in understanding the value of building relationships with your customers to facilitate repeat business and achieve referrals. It compares traditional selling techniques with more modern sales processes based on the development of trust, rapport and empathy. This Learning Short-take® will guide you in evaluating your own approach to selling, and help you develop new and innovative strategies to foster key relationships, understand customer needs, and provide appropriate sales solutions.
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What's in the ebook package?

Understanding Relationship Selling - eBook
  • Part 1:  Traditional vs Modern Approaches to Selling
  • Part 2:  Evolution of Selling
  • Part 3:  Relationship Selling Model
  • Part 4:  Relationship Selling Principles
  • Part 5:  Relationship Builders and Breakers
  • Part 6:  Top Ten Tips
Tools & Job Aids
  • Interactive Activity Book containing:
  • Guided Activities
  • Your Personal Learning Journal
  • Skill Development Action Plan
  • Job Aid - Relationship Selling

eBook
96 pages

interactive
activity book

free tools
& job aids

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