How To Influence People - Get Them To Say "Yes" Three Times | Catherine Mattiske

May 8 / Catherine Mattiske
In order to influence someone, you need to get them to say "yes" three times. It's a simple concept, but it's one that is very effective. By getting someone to say "yes" three times, you are effectively breaking down their resistance and opening them up to your message.
The first "yes" is the easy one.
This is where you get them to agree to something small and insignificant. For example, you might ask them if they like ice cream. 
The second "yes" is a bit more difficult.
This is where you get them to agree to something that is slightly more significant. For example, you might ask them if they would like to try a new flavor of ice cream.
The third "yes" is the most difficult.
This is where you get them to agree to something that is slightly more significant. For example, you might ask them if they would like to try a new flavor of ice cream.

By getting someone to say "yes" three times, you are breaking down their resistance and opening them up to your message. So, the next time you want to influence someone, remember this simple technique and put it into practice.

The Psychology Behind Why This Works

When it comes to effective communication and building strong relationships, the three yes's technique has been shown to be an extremely effective tool. This method involves learning how to connect with others on a deeper level by listening carefully, communicating effectively, and harnessing your Inner Genius to influence and inspire those around you.

Whether you are trying to motivate your team at work or strengthen your relationships with friends, family, and loved ones, the three yes's technique is sure to help you learn how to get in touch with your true inner brilliance and connect with others more deeply than ever before.

Here’s the science behind why it works….it’s ethical and happens behind our daily communication without us knowing!

The Sunk cost Bias

There are a few reasons why the three-yes’s technique works so well. First of all, it plays into the sunk cost bias. This is the idea that we are more likely to continue investing in something as long as we have already invested so much in it. So, for example, if we have already paid for a gym membership, we are much more likely to actually go to the gym and use it than if we had not paid for it at all. 

In the field of psychology, sunk cost bias is a well-known phenomenon that describes our tendency to continue investing time and resources in situations that are no longer producing positive outcomes. This can be due to our desire to learn from past mistakes, or to simply avoid the perceived "waste" of effort and money that has already been invested. Whatever the reason, sunk cost bias represents an unconscious desire to continue on a particular path even in the face of mounting evidence that we should change course.

At its core, sunk cost bias represents a strong desire to learn, connect with others, and influence our environment. By continuing down a path despite obstacles or difficulties, we are able effectively communicate our Inner Genius and achieve our highest potential. So if you find yourself struggling with any situation that isn't going your way, remember that it's not too late - through persistence, perseverance, and your own Inner Genius, you can find success!

Commitment and Consistency

The second reason why the “YES, YES, YES” technique works so well is that it takes advantage of the commitment and consistency principle. This is the idea that we are more likely to follow through on our commitments if we are seen as being consistent with our previous actions. So, for example, if we tell our friends that we are going on a diet, we are much more likely to actually stick to our diet if we are seen eating healthy food in public rather than unhealthy food. 
Making a commitment to something can be a powerful way to influence our behavior and help us stick to our goals. After all, when we make a promise or take on a new challenge, we naturally want to live up to that commitment and prove ourselves consistent with what we have said or done. This principle of commitment and consistency is grounded in the idea of our Inner Genius – the creative and ingenious side of our personality that can help us learn and understand new things, connect with others, and communicate effectively.
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Ten Questions that may spark you to ask your questions that get them to say “yes”

  • Do you like to save money?
  • Do you like to feel good about your purchase?
  • Do you want a product that is effective?
  • Do you want a product that is safe?
  • Do you want a product that is easy to use?
  • Do you want a product that is backed by a satisfaction guarantee?
  • Do you want a product that is made in the USA [or insert your country]?
  • Do you want a product that is eco-friendly?
  • Do you want a product that is cruelty-free?
  • Do you want a product that is vegan?
Remember, asking three questions that result in a “yes” answer, reaffirms them and they are unknowingly activating their ‘commitment and consistency’ social influence pattern.
When we learn how to tap into this Inner Genius, it becomes easier for us to find our way into our "Genius Zone." In this magical place, we are able to harness our natural strengths and talents in order to achieve great things. Whether it's taking on a difficult project at work or going for that dream job, knowing how to activate our commitment and consistency principle can often give us the edge we need to succeed.

After all, when we are truly dialed into what makes us tick as individuals – when we learn how to reconnect with our Inner Genius – there are no limits to what we can accomplish. So unleash your creativity, ignite your inner spark, and explore all the exciting possibilities that await you in the Genius Zone!
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Social Proof and Social Pressure

Lastly, this technique works because it takes advantage of social pressure. When we see other people doing something, we are much more likely to do it ourselves. So, for example, if we see our friends going to the gym regularly, we are much more likely to go to the gym ourselves because we feel like we should be doing what they're doing. 
Social proof is one of the most powerful tools for influencing behavior, and it works because it takes advantage of the innate desire to learn and connect with others. By communicating our actions or experiences with others, we are able to create connections and build our credibility as influencers within a group. We also learn from others' successes, allowing us to learn new things and unlock our Inner Genius. And when we are in or Genius Zone, or that state of complete focus and flow that allows us to access our full potential, we are operating at our highest level of creativity and ingenuity.

So whether we are traveling down a path of self-discovery or simply trying to learn new skills and techniques, social proof can help us along the way by putting us in touch with those who have gone before us, encouraging communication and cooperation among like-minded individuals, and unlocking the unlimited power of our Inner Genius.

In Conclusion

The next time you want to influence someone or get them take action on something important, remember this simple technique - get them to say "yes" three times! By getting someone to say "yes" three times in a row, you will be breaking down their resistance and opening them up your message by playing into the sunk cost fallacy, commitment and consistency principle, and social pressure! Try it out next time and see for yourself how effective it can be!
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About Catherine

About Catherine mattiske

Catherine Mattiske, best known for creating ID9 Intelligent Design and the Genius Quotient (GQ), is a leading light in the corporate learning and team-building industries. She regularly works with large and small organizations to help team members better understand one another while effectively collaborating and boosting individual and team morale and productivity in the workplace.

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