Tracey has been a sales leader for years, but her expertise was not heard. At meetings with senior leaders, she presented her sales strategy and ideas on how to drive sales, only to receive dismissive responses. This ultimately led Tracey to doubt her thoughts and feel de-motivated and underappreciated.

To make matters worse, Tracey also needed help connecting with the tech and engineering team. She regularly worked with them to meet customer needs to help drive sales, but she needed help figuring out how to get them to collaborate. For example, she wanted them to focus on customers, agree on a paid product solution, and realign their efforts to make sales. However, the tech team wanted to give out products for free with long trials and tests.

With many years of experience in the field, Tracey could not understand why no one seemed to be listening. So, she had to find a way to make herself heard and prove her worth as an experienced sales leader.